The evolution of youtube


1. Introduction

This blog will examine YouTube's history, key features, audience appeals, and my response.  Did you know that YouTube boasts 2.49 billion monthly logged-in users, securing its position as the second-most popular social media channel? YouTube was founded in February 2005 by three former PayPal employees: Chad Hurley, Steve Chen and Jawed Karim. The founders created YouTube to provide a convenient online platform for sharing user-generated video content. 

Brief History of YouTube:

Founding: YouTube was founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim; the founders created YouTube to provide a convenient platform for sharing user-generated video content on the web (j, 2023).

Milestone:  A significant moment for YouTube was when Karim uploaded the first video, “Me at the Zoo”, on April 23, 2005. This marked the launch of a platform that would revolutionize how people share and consume video content online.

Visuals:

2005: Launch of YouTube, registration of its trademark and domain, marking the beginning of the platform. Later, after that, the first video was launched.

2006: Google acquired YouTube, providing the platform with vital resources and infrastructure for rapid growth. The acquisition allowed a significant investment in technology and user experience.

2012: First billion-hit video; this milestone highlighted YouTube's massive reach and popularity, grounding its role as a significant player in the digital landscape.

2021: Remove of dislike count; this change marked a significant shift in how negativity is portrayed on YouTube. It aimed to reduce negativity and promote a healthier community environment, reflecting ongoing efforts to prioritise users' experience and safety.

Key features: what are the main features of YouTube? Video upload and sharing: YouTube allows its users to upload a wide range of videos, including vlogs, tutorials, and entertainment content, allowing users to create and easily share their work with a global audience by uploading videos through their YouTube accounts. (Learning, 2024)

Comparison/ audience appeal; Regarding video content, YouTube has been the undisputed champion. Engagement is vital for social media platforms, as it determines how the audience resonates. Facebook, Instagram, and TikTok’s algorithms favour content that generates likes, comments, and shares, making it easy to build engagement. YouTube’s metrics are slightly different, with watch time, comments and subscriptions being the primary measures of engagement. (Zkiou, 2023)

Mini case study’s

In January 2021, Baby Shark Dance became the first YouTube video to surpass 10 billion views, after snatching the crown of most viewed YouTube video of all time from the record holder “Despacito” one year before. “Baby Shark Dance” currently has 14 billion lifetime views on YouTube.

Personal response:

YouTube is my go-to when watching tutorials or wanting to learn something new. I like how I can search for all kinds of videos and find them on YouTube. One of my most significant likes on social media sites is keeping the history of the footage we just watched or how the algorithm chooses content based on what I have watched previously. Overall, YouTube is one of my top 5 social media platforms because of how it works.

 

 

Reference

j, S. (2023). A history of YouTube. https://www.historytools.org/docs/youtube-history

Learning, A. (2024). What are the main features of YouTube? https://alchemlearning.com/what-are-the-main-features-of-youtube/

Zkiou, M. (2023). YouTube vs Other Social Media Platforms: A Comprehensive Comparison of Pros and Cons. https://medium.com/@mt.zkiou/youtube-vs-other-social-media-platforms-a-comprehensive-comparison-of-pros-and-cons-e5decf417e55

 


 




 

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